Richard Noble, who lead the team that broke the world land-speed record, is one of the high-profile individuals featured in the advertising campaign to launch the Chevrolet Cruze. The campaign will launch the new car throughout Europe and Russia, and we represented Richard in negotiations with Chevrolet. Click here to see the campaign (select "Rule Changers")
The theme of the campaign is “Breaking The Rules” and in it Richard shares his experiences of challenging accepted wisdom that the feat was technically impossible, while facing competition from teams with much greater funding.