Jim Lawless sets British freediving depth record
In August 2010, to test new Taming Tigers theorie… read more
Jim Lawless is one of the most popular inspirational speakers in Europe today and the only authority on business change and personal development to have put his life on the line to prove his approach.
In August 2010, to test new Taming Tigers theories around mental toughness, he became Britain’s Deepest Freediver, the first Briton to dive below the magic 100m barrier on a single breath of air.
In 2003, in response to an audience challenge, he proved his Ten Rules for Taming…
Jim Lawless is one of the most popular inspirational speakers in Europe today and the only authority on business change and personal development to have put his life on the line to prove his approach.
In August 2010, to test new Taming Tigers theories around mental toughness, he became Britain’s Deepest Freediver, the first Briton to dive below the magic 100m barrier on a single breath of air.
In 2003, in response to an audience challenge, he proved his Ten Rules for Taming Tigers by becoming a jockey in 12 months. At the outset he was 3 stone (20kg) too heavy and could not ride a horse.
Jim is founder and CEO of Taming Tigers, which works with a wide variety of blue chip clients to establish - and achieve - bold and aligned goals throughout the organisation, high performing teams and long term change in culture, mindset and performance.
Jim was elected a fellow of the Royal Society for the Arts in 2008 in recognition of his business writing and is the author of the book ‘Taming Tigers’ (Virgin/Random House). He qualified as a solicitor in 1994, working in the City and in a major IT company before founding Taming Tigers (then called “Optimise”) in 1999.
Audiences engage with his business experience and insight and the fact that he has personally and successfully tested his theories in business and in high-risk sporting achievements.
Leaders and event organisers are delighted by his attention to detail in hitting the brief, the energy and sparkle he brings to any event, the feedback that they receive from delegates, the practical advice he leaves behind and longevity of the attitude shift that he creates.
Testimonials
"I have worked with Jim on stage at three high-profile Barclaycard leaders' conferences. Not only is he engaging, challenging, inspiring and very funny but he delivers a practical, compelling model for achieving results which he has risked his life on the racecourse to prove."
Gary Hoffman, Group Vice Chairman, Barclays Bank plc.
"This was a very important event for my department. Your challenging and inspiring presentation and professional (but hilarious) hosting made the day for us. One of the delegates went straight back and ran a 'Taming Tigers' training session for his own team! No racehorses where involved, thank heavens. "
Ian Dyson, Finance Director, Marks and Spencer plc

In August 2010, to test new Taming Tigers theorie… read more

Jim Lawless's book, Taming Tigers is out now as an Audio Book… read more