Roy Madron

Roy Madron is an Honorary Fellow of the Asian Foresight Institute. He has lived in Curitiba, Brazil since 2007, where he designs and facilitates the 21st Century Leadership Programme for the University of Industry (UNINDUS) at the Federation of Industries of the State of Parána (FIEP). 

Madron's co-authored book with John Jopling, had set out an ensemble of systems-related concepts and methodologies through which our societies could stop de-stabilising systems and rapidly learn how to co-exist symbiotically with them. To achieve that vision, Madron sees his task as helping leaders to identify, prototype and generalise the specific concepts and methodologies they need to rapidly transform their democracies, enterprises, organisations and communities into ever-more efficient, viable and liberating systems.

In the 1970s, he began consulting for local government, the public services and business on the use of portable, non-broadcast video for innovative processes of communication and participation.   

In 1978, he was invited him to join the Manchester Business School as a Research Fellow in Professor Enid Mumford's Participation Research Unit. During which, Madron identified how "Liberating Leaders" achieved exceptional results by enabling their employees to think, act and learn with them to re-configure their enterprises' socio-technical systems.

Under Liberating Leaders, productivity, profitability, innovation, quality, customer satisfaction, job satisfaction, mutual trust and understanding, rise dramatically. Absenteeism, staff turnover, sickness, waste, delivery times and errors, cycle times, inventory, fall dramatically. Extended across the whole enterprise, the capability of doing more with less improves by several orders of magnitude, not just by a few percentage points.

From the mid-1980s onwards, he consulted on leadership development, participative planning, customer care and systems change projects, with city councils, regulatory bodies, utility companies, major multi-nationals and NGOs in the UK.

In 1980, he founded Cycling for Softies, a travel business which won the B.B.C.'s Enterprise Award in 1985 and continues to prosper to this day.